Strategy

Pharmexx can support effectively the expansion of your competitiveness as we can link strategic vision with operational experience and are therefore in a position to optimize structures and processes quickly, efficiently and in a sustainable way. We can support you effectively if it involves entering “new territory” – whether it be as a biotech company which requires an effective sales strategy or as an established pharmaceutical company which would like, for example, to launch a patient-oriented service programme.

Route to market

Pharmexx accompanies internally established manufacturers and specialist newcomers such as biotech companies when entering new markets. The route to market takes into account the following aspects:

• Market access services

• The framework for registration and reimbursement

• Product positioning

• Targeting and segmentation of the target group

• Potential optimized sales force sizing

• Business plan

• Marketing and sales planning

Planning of Patient-centred Health Management Services

Pharmexx advises pharmaceutical companies with regard to the development of patient-centred service programmes which increase patient compliance and adherence. From its international experience with various models from the area of patient compliance Pharmexx offers consultancy services which are accompanied by specialists. Trained healthcare professionals carry out these programmes.

• Specific analysis of product, market and competition

• Target group workshops with physicians, patients and key opinion leaders

• Assessment of statutory requirements

• Project and resource plan

Life Cycle Planning and Portfolio Management

Pharmexx advises companies regarding the launch of new drugs, devices and therapy methods likewise the management of mature products or Rx to OTC switches. In the process the knowledge from the various geographical markets can be applied. That we as outsourcing partner implement ourselves the solutions proposed is understood. A few aspects from the range of services:

• Product positioning

• Targeting and segmentation of target group

• Potential optimised sales force sizing

• e-marketing tools

• Customer Relationship Management (CRM)

• Electronic Territory Management Systems (ETMS-) Services